OK, I'll bite. I've had similar experiences, not always at sunset. I call CQ -- or answer a CQ -- and signal reports are 59+. After a few minutes, we're both down in the mud. On one level, that's a selection effect. We are more likely to call or be called if the propagation is very good -- we answer the strong stations first. Statistically, you'd expect to start talking to people at a prop. maximum, and things will naturally get worse from there, sometimes dramatically.
This evening, just after dark, I called CQ on 40m CW. On the second call, VE3QO, in Ottawa, ON replied to my call. On that first transmission, he was at least 10 dB over S9... Unfortunately, on the next go-around, VE3QO was a lot weaker, and on his third transmission he was nearly unreadable.
My question is what propagation mechanism is causing this behavior? Is it perhaps the combining of the F1 and F2 layers? If that’s the case, why is the calling station so unusually strong on the first transmission?
My hand-waving "scientific" explanation for both the sunset ("gray-line") and the variability issues comes down to thinking of the ionosphere as a time- and spatially variable propagation medium. We get strong skip when there are (a) strong gradients (acting as mirrors) in ionospheric conductivity (as around sunrise/sunset) and (b) when the gradients have a favorable geometry for a given path. E.g., they tend to lie on ellipsoids that have the two stations as foci, and the ellipsoids are arranged (in Fresnel zones) so that multiple paths arrive in phase.
So it's no surprise that we see a range of signal strengths. Why do we get such a range? We get momentary deep nulls when signals arrive out of phase and cancel. Maybe the question is why do we see the opposite - short periods of very strong propagation? Again, with hand waving, it is reminiscent of the "cusps" you see, for example, on the bottom of a sunlit swimming pool, as the more or less random waves act as lenses that focus light in very bright lines.